In retail, a great product doesn’t just sell on its own — it enhances everything around it. For garden centers and outdoor retailers, BirdReel Smart Feeders are that kind of product: modern, sustainable, and naturally complementary to dozens of other seasonal items.
As holiday shoppers flock to your store for décor, tools, and gifts, BirdReel helps you capture new interest, increase average order value, and offer customers something that feels both high-tech and heartfelt.
Here’s how to position BirdReel as the perfect add-on product that boosts revenue while deepening customer engagement this season.
1. The Perfect Bridge Between Technology and Nature
Garden centers and outdoor retailers are built on one core value: connecting people with the outdoors. BirdReel feeders fit seamlessly into that mission — they’re innovative without being intrusive, and educational without being complex.
By pairing solar-powered functionality with AI bird identification, BirdReel turns a familiar product (a bird feeder) into something new and exciting. It bridges the gap between customers who love nature and those drawn to smart home technology — a growing intersection of buyers that retailers can easily tap into.
2. Easy Cross-Merchandising Opportunities
BirdReel feeders are a natural fit alongside existing inventory. Position them where customers are already thinking about outdoor care and decor:
Top Placement Ideas:
- Near bird seed, suet, and feeding accessories.
- In holiday gifting displays or “eco-tech” sections.
- Next to solar garden lighting or outdoor smart devices.
Bundle them with complementary products to tell a full story:
“Pair with our premium seed blend and watch your backyard come alive.”
“Add solar lighting to create a cozy winter feeding spot.”
Cross-merchandising doesn’t just raise order values — it helps customers visualize how the feeder fits into their lifestyle.
3. Leverage BirdReel’s Eco-Friendly Design
In 2025, sustainability isn’t a niche — it’s an expectation. BirdReel’s dual solar panels, durable weatherproof build, and no-subscription model make it one of the most planet-conscious outdoor products available.
That makes it an easy upsell for customers already purchasing native plants, pollinator kits, or eco-friendly home goods. Use signage that reinforces the connection:
“Solar-powered and wildlife-friendly — built for sustainable backyards.”
This framing transforms BirdReel into a value-aligned purchase, not just a product.
4. Position It as a Gift That Complements Outdoor Lifestyles
During the holidays, outdoor retailers see heavy traffic from shoppers looking for unique, meaningful gifts. BirdReel’s modern design, intuitive app, and educational value make it an easy recommendation for:
- Nature enthusiasts
- Families
- Gardeners
- Retirees
- Tech-forward homeowners
Position it as “The Smartest Gift for Outdoor Living” — and make it easy to find in your store’s holiday displays and gift guide signage.
5. Use Demos to Convert Curious Shoppers
Few products sell themselves like BirdReel when demonstrated. Show it in action by:
- Displaying looped videos of bird visits captured through the app.
- Offering QR codes to scan for real-time demo footage.
- Using tabletop displays with seed, lighting, or plant arrangements.
Seeing the product in use creates an instant “wow” moment that transforms browsers into buyers.
6. Extend Its Appeal Beyond Q4
Unlike many seasonal items, BirdReel continues to drive sales well after the holidays. Early spring bird migration and nesting season are major interest points for consumers.
Encourage customers to return for:
- Additional feeders for different yard zones.
- Bird seed subscriptions.
- Seasonal accessories and add-ons.
By keeping BirdReel on the floor year-round, you maintain a steady source of eco-tech revenue beyond the holiday rush.
For garden centers and outdoor retailers, BirdReel Smart Feeders are more than a product — they’re a platform for connection. They blend innovation, sustainability, and year-round engagement into a single item that strengthens every section it’s placed in.
When merchandised thoughtfully, BirdReel transforms from a simple feeder into a conversation starter, an upsell opportunity, and a consistent driver of customer satisfaction.
This season — and every season after — it’s the add-on your customers didn’t know they needed.