Smart feeders open the door to a wide range of upsell opportunities, allowing retailers to increase average transaction value while delivering a more complete and satisfying customer experience. BirdReel feeders, with their technology-forward design and high engagement factor, naturally encourage customers to build out their backyard setup. When merchandised correctly, they create a seamless path from introductory purchase to complementary add-ons such as seed, nectar, poles, cleaning tools, and seasonal accessories.
The first and most effective upsell opportunity comes from pairing BirdReel with high-quality seed or nectar. Customers purchasing smart feeders are often motivated to attract a wider variety of birds and maintain consistent activity in their backyard. By placing appropriate food products next to the BirdReel display—whether sunflower blends, suet, mealworms, or hummingbird nectar—retailers make it easy for shoppers to grab everything they need in one visit. Simple signage explaining which seed types work best for common local species adds clarity and increases confidence in the purchase.
Accessories are another strong driver of add-on sales. Once customers understand the value of the smart feeder experience, they naturally explore ways to enhance it. Poles, hooks, baffles, weather guards, cleaning kits, and replacement parts are all frequent add-ons that help customers optimize performance and protect their investment. Merchandising these items adjacent to BirdReel products reinforces the idea of creating a complete birdwatching setup rather than a single feeder purchase.
Seasonal upsell opportunities occur throughout the year and can significantly increase transaction value. During migration seasons, retailers can highlight items like suet for woodpeckers, nectar for hummingbirds, or fiber-rich seed blends for finches. In winter, high-fat food options, heated birdbaths, and weather protection accessories become compelling add-ons. By refreshing nearby assortments seasonally, retailers help customers understand what their birds need throughout the year and encourage multiple purchases per visit.
Smart feeders also encourage customers to invest in habitat-improving accessories, such as birdbaths, native plants, and nesting material. These complementary products deepen the customer’s connection to their backyard environment and increase the likelihood of repeat visits. Merchandising BirdReel alongside outdoor décor or garden areas creates cross-category interest and introduces shoppers to sections of the store they may not have explored otherwise.
Retail staff play an important role in supporting upsell success. Offering quick talking points—such as explaining the benefits of pairing a BirdReel with seed optimized for local species or recommending a pole system for better placement—helps customers feel informed and excited about building their setup. When associates position upsells as natural enhancements rather than add-on costs, customers respond positively and often choose to purchase the full set immediately.
Smart feeders inherently create momentum within your wildlife category. The immersive nature of the BirdReel experience leads customers to return for seed refills, seasonal products, and backyard upgrades. By positioning the right accessories within reach of the initial purchase, retailers can increase basket size organically and strengthen customer satisfaction by delivering a complete, ready-to-enjoy setup.