Winter is one of the busiest times of year for bird feeding. As natural food sources disappear, backyard feeders become essential for birds — and a major sales driver for retailers. For stores, this seasonal spike is an opportunity to boost revenue with products that meet consumer demand for convenience, durability, and innovation.
At BirdReel, we’ve seen how smart feeders transform the customer experience during cold months. Here’s how retailers can prepare for winter bird feeding demand.
Why Demand Spikes in Winter
- Scarcity of food: Birds rely heavily on feeders once insects and seeds are scarce.
- Indoor birdwatching: Customers want feeders they can monitor from home.
- Holiday shopping: Feeders make excellent seasonal gifts, especially tech-enabled products.
What Customers Look for in Winter Feeders
- Durability: Feeders that withstand snow, ice, and wind.
- Capacity: Large seed storage to reduce refills in harsh weather.
- Smart features: Notifications when food runs low, plus cameras for indoor enjoyment.
How Retailers Can Prepare
- Stock up early: Ensure shelves are full before the first frost.
- Highlight seasonal benefits: Promote feeders as essential winter bird support.
- Bundle products: Pair feeders with seed and cleaning supplies for higher ticket sales.
- Promote as gifts: Position smart feeders as innovative holiday presents.
How BirdReel Supports Retailers
We provide smart feeders designed for all-weather use, plus marketing resources to help your store emphasize seasonal value. With our wholesale support, you’ll meet winter demand while differentiating your store.
Winter bird feeding is both a consumer need and a retail opportunity. By preparing your store with durable, smart feeders and strategic promotions, you’ll capture seasonal sales and build customer loyalty.