Birdwatching isn’t just a seasonal pastime — it’s one of the most popular hobbies in North America, with more than 50 million participants. For retailers, that means steady demand for products that support backyard birding, especially feeders. While traditional feeders remain popular, smart bird feeders are quickly becoming the go-to choice for consumers who want innovation, convenience, and a closer connection with nature.
At BirdReel, we help retailers capture this opportunity year-round. Here are five reasons smart bird feeders deserve a permanent place on your shelves.
1. Year-Round Demand
Birdwatching isn’t tied to one season. From spring migration to winter survival, consumers look for feeders all year long. Smart feeders keep customers engaged every season with real-time notifications, photos, and easy maintenance.
2. Appeal Across Demographics
Smart feeders attract multiple buyer segments:
- Tech-savvy millennials who enjoy smart home products.
- Families looking for educational tools.
- Retirees who want reliable backyard birding.
This broad appeal makes them a versatile product for retailers.
3. Higher Margins Than Traditional Feeders
Smart feeders command stronger retail prices, giving stores a higher return per unit sold. With birding already a high-volume hobby, smart feeders offer both scale and profitability.
4. Cross-Selling Opportunities
Retailers can easily pair feeders with birdseed, accessories, cleaning supplies, and even outdoor décor. A smart feeder becomes the centerpiece of a larger basket.
5. Innovation Differentiates Your Store
In a crowded outdoor and garden market, stocking smart feeders positions your store as an innovator. Offering tech-forward products attracts attention and builds loyalty.
Smart bird feeders aren’t just a trend — they’re the future of birdwatching. By stocking them year-round, retailers capture consistent demand, attract diverse customers, and differentiate their stores from competitors.
At BirdReel, we partner with retailers to deliver innovative products, reliable supply, and marketing support so you can take advantage of this growing category every season.